Small, local businesses are the cornerstone of any community, helping local economies, providing jobs, and ultimately producing and selling products that are unique, special, and one-of-a-kind. Unfortunately, the rise in popularity of online shopping, and online marketplaces has begun to affect original businesses that rely on a storefront to sell their products. They can’t reach as wide an audience as many online marketplaces, and therefore, their overall business is struggling. Starting up an online marketplace of their own can be time consuming, expensive, and confusing, especially for people who may not have prior experience with the tech world.
Current online marketplaces charge monthly fees just for listing products, and they do not allow their merchants to promote their items, their individual store, etc. This makes it difficult for new businesses to build their image and retain a following of customers - and today, word of mouth is everything. These online marketplaces can be difficult for customers, as well. Since everything is in one place, it can be hard to actively find what you’re looking for, and if you find something that catches your eye, it can take awhile to get to you. Ultimately, the two biggest problems with current online marketplaces are:
- Poor promotion for businesses, with extra fees and monthly charges that can lead to confusion, greater expenses, and a lack of customer knowledge
- Customer confusion, the inability to find products, and missing out on great deals from your favorite businesses